Have faith in yourself - with Nick Finney, NB Studio episode artwork

EPISODE · Oct 5, 2025 · 56 MIN

Have faith in yourself - with Nick Finney, NB Studio

from Never Not Creative · host Never Not Creative

In this episode, Andy Wright and Rio Blake (joining as the new Northern Hemisphere correspondent) sit down with Nick Finney, founder of NB Studio and former Pentagram designer. Nick shares his unconventional journey from working in a bicycle shop and Burton's Menswear to becoming a respected creative leader, while opening up about the realities of running a design agency for 28 years.Key Topics Discussed:The Unconventional Path to Design:Nick reflects on his early struggles with academics, working on a YTS scheme for £25 a week, and his eventual transition to art college. He emphasises how his non-traditional background shaped his perspective and resilience in the creative industry.The Evolution of Internships and Junior Talent:The conversation explores how the internship landscape has changed, with Nick defending the value of junior talent while acknowledging the increased competition. He discusses NB Studio's approach to nurturing interns and the importance of treating them as integral team members.Technology's Impact on Creative Learning:Nick addresses concerns about remote work and whether essential skills are being passed down to the next generation. He remains optimistic about young creatives' adaptability while acknowledging the social challenges of post-COVID workplace integration.Mental Health and Leadership:In a candid discussion, Nick opens up about his 15-year journey with therapy, breaking down stigmas around mental health support for older white males in creative leadership. He emphasizes the importance of maintaining mental fitness, not just during crises but as ongoing self-care.The Pressure of Agency Life:Nick discusses what keeps him up at night (spoiler: it's public speaking, not finances), the challenge of wearing multiple hats as a business owner, and his preference for creative work over administrative tasks.Introversion in a Networking World:The episode concludes with advice for introverted creatives on building resilience and authenticity in an industry that often demands self-promotion and networking.Quotes:"I'd rather just die of a heart attack while pointing at a mood board.""Fuck it. Tell everyone, actually get therapy. It's good for you.""We're all just human beings. We're all just trying to make a living and what we really want is fun from what we do.""In terms of big ideas... I like to see subversiveness, I like to see people who stretch and play and bend with rules."Resources & Mentions:NB StudioPentagramNever Not Creative Internship ProgramUncommon Creative StudioRuby WaxNotting Hill Carnival photography (Rio Blake's work)This episode is essential listening for anyone interested in the realities of creative leadership, the importance of mental health in high-pressure industries, and honest insights into running a design agency in today's challenging market.

In this episode, Andy Wright and Rio Blake (joining as the new Northern Hemisphere correspondent) sit down with Nick Finney, founder of NB Studio and former Pentagram designer. Nick shares his unconventional journey from working in a bicycle shop and Burton's Menswear to becoming a respected creative leader, while opening up about the realities of running a design agency for 28 years.Key Topics Discussed:The Unconventional Path to Design:Nick reflects on his early struggles with academics, working on a YTS scheme for £25 a week, and his eventual transition to art college. He emphasises how his non-traditional background shaped his perspective and resilience in the creative industry.The Evolution of Internships and Junior Talent:The conversation explores how the internship landscape has changed, with Nick defending the value of junior talent while acknowledging the increased competition. He discusses NB Studio's approach to nurturing interns and the importance of treating them as integral team members.Technology's Impact on Creative Learning:Nick addresses concerns about remote work and whether essential skills are being passed down to the next generation. He remains optimistic about young creatives' adaptability while acknowledging the social challenges of post-COVID workplace integration.Mental Health and Leadership:In a candid discussion, Nick opens up about his 15-year journey with therapy, breaking down stigmas around mental health support for older white males in creative leadership. He emphasizes the importance of maintaining mental fitness, not just during crises but as ongoing self-care.The Pressure of Agency Life:Nick discusses what keeps him up at night (spoiler: it's public speaking, not finances), the challenge of wearing multiple hats as a business owner, and his preference for creative work over administrative tasks.Introversion in a Networking World:The episode concludes with advice for introverted creatives on building resilience and authenticity in an industry that often demands self-promotion and networking.Quotes:"I'd rather just die of a heart attack while pointing at a mood board.""Fuck it. Tell everyone, actually get therapy. It's good for you.""We're all just human beings. We're all just trying to make a living and what we really want is fun from what we do.""In terms of big ideas... I like to see subversiveness, I like to see people who stretch and play and bend with rules."Resources & Mentions:NB StudioPentagramNever Not Creative Internship ProgramUncommon Creative StudioRuby WaxNotting Hill Carnival photography (Rio Blake's work)This episode is essential listening for anyone interested in the realities of creative leadership, the importance of mental health in high-pressure industries, and honest insights into running a design agency in today's challenging market.

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Have faith in yourself - with Nick Finney, NB Studio

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This episode was published on October 5, 2025.

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In this episode, Andy Wright and Rio Blake (joining as the new Northern Hemisphere correspondent) sit down with Nick Finney, founder of NB Studio and former Pentagram designer. Nick shares his unconventional journey from working in a bicycle shop...

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