EPISODE · Jul 16, 2025 · 18 MIN
Heart First: Brendan McCarthy on Leadership, Punk Rock, and the Path to CMO | Part 1
from How to Grow a CMO · host tmp
In Part 1 of our conversation with Brendan McCarthy, CMO at Criteo, we explore the early influences that shaped his career—from a pivotal internship and a gifted copy of The 21 Irrefutable Laws of Leadership, to a teenage love of punk rock and noir fiction. Brendan reflects on the power of mentorship, why his five-year career plan never changed, and how music helps him manage energy and mindset. He opens up about discipline, adaptability, and why his dream alternative career might just involve a fast-paced kitchen. How to Grow a CMO is brought to you by The Marketing Practice - the global marketing agency for B2B technology brands. To find out more, visit https://www.themarketingpractice.com.
What this episode covers
In Part 1 of our conversation with Brendan McCarthy, CMO at Criteo, we explore the early influences that shaped his career—from a pivotal internship and a gifted copy of The 21 Irrefutable Laws of Leadership, to a teenage love of punk rock and noir fiction. Brendan reflects on the power of mentorship, why his five-year career plan never changed, and how music helps him manage energy and mindset. He opens up about discipline, adaptability, and why his dream alternative career might just involve a fast-paced kitchen. How to Grow a CMO is brought to you by The Marketing Practice - the global marketing agency for B2B technology brands. To find out more, visit https://www.themarketingpractice.com.
NOW PLAYING
Heart First: Brendan McCarthy on Leadership, Punk Rock, and the Path to CMO | Part 1
No transcript for this episode yet
Similar Episodes
No similar episodes found.
Similar Podcasts
No similar podcasts found.