Hearts, Minds & Healthy Seas, with Veronika Mikos

Send us Fan MailIn this episode we talk to Veronika Mikos, a former economist who became the driving force behind the Healthy Seas Foundation, an organisation that works on marine litter clean ups across the world, tackling one of our oceans' most invisible threats—ghost nets.As Veronika explains, these abandoned nets represent just one aspect of the marine litter crisis facing our oceans. For over a decade, Healthy Seas has been building partnerships across industries and cultures to recover these nets and transform them into new products through innovative recycling systems.We talk at length about the great work Healthy Seas does to use communications to further their mission, through powerful storytelling. Without advertising budgets, they've created award-winning documentaries, pioneered underwater live streams with Pierre-Yves Cousteau, and developed virtual reality experiences that bring the underwater world to those who may never dive. As Veronika beautifully puts it, "People protect what they love, and they love what they understand."Follow GoodGeist for more episodes on sustainability, communications and how creativity can help make the world a better place.