Helen Lawson: From Nature Lover to Horticultural Marketing Coach

On this episode of I Dig Your Story, host Ellen Wells is joined by Helen Lawson, Retail Marketing Partnership Coach for Monrovia, a California-based nursery with nationwide operations. Helen is one of those people I’ve had minimal but excellent interactions with, and that was more than enough to know she had a story worth digging into. Helen shares how a childhood love of the outdoors led her to writing and photography, how writing led her into marketing, and how a Garden Writers Association event helped her discover a passion for horticultural marketing. Her journey is a reminder that careers don’t have to follow a straight path to be meaningful. At the core of Helen’s story is a simple but powerful philosophy: “Just show up.” Got an interest? A dream? Show up for it. Stick around for the lightning round to find out if Helen loves disco—and which marketing trend she’s soooo totally over.   Shovel Ready: Vivid Bright Lights Dianthus: www.monrovia.com/viviid-bright-light-dianthus.html   From the Convo: Centennial Ruby Hydrangea: www.monrovia.com/centennial-ruby-hydrangea.html GardenComm/Garden Writers Association: info.gardencomm.org/   Helen on Socials: LinkedIn: www.linkedin.com/in/helennewlinglawson/ Instagram: www.instagram.com/helen_gardenspotting