Helping companies turn every customer interaction into a competitive advantage with Nicole Wheeler McNamara

Nicole McNamara is a customer-obsessed executive at the intersection of business strategy, technology, and experience design. She specializes in enterprise growth, CX transformation, and loyalty strategy—helping companies turn every customer interaction into a competitive advantage.With over 20 years of experience advising Fortune 500 leaders and high-growth innovators, Nicole has built a reputation for transforming transactional relationships into trusted partnerships. As the head of Salesforce’s 80+ person innovation team, she led customer-centric growth initiatives that drove over $250M in annual revenue—proving that long-term loyalty and market leadership go hand in hand.Nicole is a strategist by design and a storyteller by instinct. She knows that the best customer strategies don’t start with data—they start with empathy. From architecting cross-functional CX programs to aligning product, sales, and service around a unified customer journey, she ensures every initiative delivers measurable impact and deepens brand trust.Outside of work, Nicole co-founded The Phoenix Club, an executive community for career reinvention, and hosts the podcast Who Moved My Career? She’s a frequent speaker and advisor on customer leadership and transformational growth. And when she’s not shaping strategy in the boardroom, you’ll find her mentoring rising talent, supporting women-owned businesses, or pouring pints at The Smallest Irish Bar in America.