EPISODE · Jul 16, 2024 · 33 MIN
Hemant Jalan (Indigo Paints) | Building a Challenger Brand in a Giant’s World
from The 4outh Era of Branding · host chlorophyll brand and communications
Hemant Jalan (Indigo Paints) | Building a Challenger Brand in a Giant’s WorldIn this episode of the chlorophyll Podcast, Kiran Khalap and Hemant Jalan, MD, Indigo Paints dive deep into what it takes to create a successful challenger brand in a category dominated by industry giants!Discover how Indigo Paints broke through a category dominated by industry giants with bold brand strategy and innovation. Key Insights: - How challenger brands can disrupt established markets - Innovation as a core value for growth - Lessons from Indigo Paints’ journey to success 🎧 Don’t miss this masterclass in branding and innovation!
What this episode covers
Hemant Jalan (Indigo Paints) | Building a Challenger Brand in a Giant’s WorldIn this episode of the chlorophyll Podcast, Kiran Khalap and Hemant Jalan, MD, Indigo Paints dive deep into what it takes to create a successful challenger brand in a category dominated by industry giants!Discover how Indigo Paints broke through a category dominated by industry giants with bold brand strategy and innovation. Key Insights: - How challenger brands can disrupt established markets - Innovation as a core value for growth - Lessons from Indigo Paints’ journey to success 🎧 Don’t miss this masterclass in branding and innovation!
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Hemant Jalan (Indigo Paints) | Building a Challenger Brand in a Giant’s World
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