Hershey vs Mars - Blast Off | 2

Episode 2 of the Business Wars podcast, hosted by Audible, titled "Hershey vs Mars - Blast Off | 2" was published on October 30, 2019 and runs 23 minutes.

October 30, 2019 ·23m · Business Wars

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Summary

It’s 1923 and the Hershey Chocolate Company dominates the candy bar business. With its milk chocolate Hershey bar and bite-sized Kisses, Hershey seems impossible to beat. But in a Chicago police station, an awkward father-son reunion is about to sire a new challenger in the candy business. That challenger is Mars and it’ll make its breakthrough by wrapping nougat in chocolate. For now, it’s got no plans to topple Hershey. But all that’s going to change when a family feud spawns a European offshoot, the launchpad for a new and far more aggressive candy empire. Support us by supporting our sponsors! See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Episode Description

It’s 1923 and the Hershey Chocolate Company dominates the candy bar business. With its milk chocolate Hershey bar and bite-sized Kisses, Hershey seems impossible to beat.

But in a Chicago police station, an awkward father-son reunion is about to sire a new challenger in the candy business.

That challenger is Mars and it’ll make its breakthrough by wrapping nougat in chocolate. For now, it’s got no plans to topple Hershey.

But all that’s going to change when a family feud spawns a European offshoot, the launchpad for a new and far more aggressive candy empire.

Support us by supporting our sponsors!

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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