High-Accountability Onboarding: Zillow Flex Success with Brittany Kostov episode artwork

EPISODE · Oct 20, 2025 · 55 MIN

High-Accountability Onboarding: Zillow Flex Success with Brittany Kostov

from The LAB with Bryon Ellington · host Bryon Ellington

🎙️ Welcome to The LAB: Brittany Kostov – Building Canada’s Largest Zillow Flex Team with Zoocasa 🚀In this episode of The LAB, we sit down with Brittany Kostov, Sales Director at Zoocasa, who has coached and trained hundreds of agents through one of the most structured and high-accountability onboarding systems in real estate. Brittany shares how Zoocasa recruits, screens, and onboards agents into Zillow Flex with a 3-day live intro, preview homework, one-on-one interviews, and a structured accelerator program that keeps agents in momentum.💥 What You’ll Learn in This Episode✅ How Zoocasa built Canada’s largest Zillow Flex team (and expanded into the U.S.)✅ The 3-day Intro to Zoocasa onboarding: expectations, previews, and coaching nuggets✅ Why agents must preview 10 properties before being considered for leads✅ How huddles (4x a week) keep agents accountable and in daily practice✅ The role of live call reviews and “reviewing tape” to sharpen lead conversion✅ Why transparency, metrics, and culture filter the right agents in (and the wrong ones out)✅ How Zoocasa moves new agents from rental leads → buyer deals → consistent production📅 New Episodes Every Week! The LAB delivers tactical training and behind-the-scenes strategy from eXp’s top agents, partners, and thought leaders.🗓️ This Week on The LAB: Brittany Kostov reveals the onboarding playbook, accountability systems, and cultural standards that power Zoocasa’s Zillow Flex success story.🎯 If you’ve ever wanted a blueprint for onboarding, accountability, and high-conversion lead programs, this is it.🌟 Subscribe & Hit the Bell: Don’t miss The LAB Podcast — your weekly source of real estate truth, tools, and tactics.📱 Available On:Watch on YouTube | Listen on Spotify, Apple Podcasts & all major platforms🎧 Follow Us:Instagram: @TheLABPodcastYouTube: The LAB PodcastWebsite: www.TheLABPodcast.com00:26 Thanks for doing this—share your journey00:38 Britney Cost: licensed since 2011, lead conversion focus03:12 Zucasa as largest Zillow Flex team; expanding to U.S.06:03 High-accountability program & three-day Intro to Zucasa07:20 “10 property previews” homework and 1:1 interview gate17:56 Day 2: discovering motivation; live call “reviewing tape”55:42 Music

🎙️ Welcome to The LAB: Brittany Kostov – Building Canada’s Largest Zillow Flex Team with Zoocasa 🚀In this episode of The LAB, we sit down with Brittany Kostov, Sales Director at Zoocasa, who has coached and trained hundreds of agents through one of the most structured and high-accountability onboarding systems in real estate. Brittany shares how Zoocasa recruits, screens, and onboards agents into Zillow Flex with a 3-day live intro, preview homework, one-on-one interviews, and a structured accelerator program that keeps agents in momentum.💥 What You’ll Learn in This Episode✅ How Zoocasa built Canada’s largest Zillow Flex team (and expanded into the U.S.)✅ The 3-day Intro to Zoocasa onboarding: expectations, previews, and coaching nuggets✅ Why agents must preview 10 properties before being considered for leads✅ How huddles (4x a week) keep agents accountable and in daily practice✅ The role of live call reviews and “reviewing tape” to sharpen lead conversion✅ Why transparency, metrics, and culture filter the right agents in (and the wrong ones out)✅ How Zoocasa moves new agents from rental leads → buyer deals → consistent production📅 New Episodes Every Week! The LAB delivers tactical training and behind-the-scenes strategy from eXp’s top agents, partners, and thought leaders.🗓️ This Week on The LAB: Brittany Kostov reveals the onboarding playbook, accountability systems, and cultural standards that power Zoocasa’s Zillow Flex success story.🎯 If you’ve ever wanted a blueprint for onboarding, accountability, and high-conversion lead programs, this is it.🌟 Subscribe & Hit the Bell: Don’t miss The LAB Podcast — your weekly source of real estate truth, tools, and tactics.📱 Available On:Watch on YouTube | Listen on Spotify, Apple Podcasts & all major platforms🎧 Follow Us:Instagram: @TheLABPodcastYouTube: The LAB PodcastWebsite: www.TheLABPodcast.com00:26 Thanks for doing this—share your journey00:38 Britney Cost: licensed since 2011, lead conversion focus03:12 Zucasa as largest Zillow Flex team; expanding to U.S.06:03 High-accountability program & three-day Intro to Zucasa07:20 “10 property previews” homework and 1:1 interview gate17:56 Day 2: discovering motivation; live call “reviewing tape”55:42 Music

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High-Accountability Onboarding: Zillow Flex Success with Brittany Kostov

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🎙️ Welcome to The LAB: Brittany Kostov – Building Canada’s Largest Zillow Flex Team with Zoocasa 🚀In this episode of The LAB, we sit down with Brittany Kostov, Sales Director at Zoocasa, who has coached and trained hundreds of agents through one...

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