EPISODE · Dec 20, 2024 · 4 MIN

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from Non ditele che faccio il pubblicitario · host MCV

Ci sono colline che cantano. Cantano di pace, fratellanza ed armonia. Sono colline bellissime, sopra le quali giovani da tutto il mondo sognano un domani migliore. E intanto bevono una rinfrescante Coca Cola. È la primavera del 1971, tempo di rivoluzione e figli dei fiori, e Bill Backer, intraprendente creativo dell’agenzia pubblicitaria americana McCann Erickson, sa che è l’idea giusta... In questo podcast ripercorriamo, vibranti di emozione, quel fatidico momento che ha segnato per sempre la storia della pubblicità. Questa puntata è stata realizzata da Podcastory. Testo di Nicolò Orlandini, voce di Matteo Campese, regia di Emanuele Campagnolo.

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This episode was published on December 20, 2024.

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