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Hiring PTs With Heart: Why Storytelling Beats Job Boards

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Summary

What if you never had to "recruit" again? In this episode of PT Pintcast, Will Humphreys shares how physical therapy clinic owners can build teams through connection, vision, and emotion — not just job postings. You’ll learn how to write job ads that feel like love letters, how to use intentional friction to filter out bad fits, and why creating safety is your most powerful leadership tool.About the Guest:Will Humphreys is a PT, entrepreneur, author, and founder of Freedom Through Profits, where he helps practice owners grow profitable businesses they love. He previously built and exited a successful clinic group and now teaches others how to scale with systems, purpose, and heart.Will's Ultimate PT OT SLP Summit: https://www.summit.virtualrockstar.com/ (https://www.summit.virtualrockstar.com/)What You’ll Learn:* Why hiring isn’t a numbers game — it’s a connection game* The neuroscience of storytelling in business* How to lead with authenticity and build loyalty* Tools to create an emotional brand that stands out in PTLinks + Mentions:???? Will Humphreys on YouTube: https://www.youtube.com/@willhumphreys???? Reach out to Will: https://freedomthroughprofits.com???? More from PT Pintcast: https://www.ptpintcast.com (https://www.ptpintcast.com)???? Get Will’s Free Hiring Email Template: https://freedomthroughprofits.com/hiring-letter???? Book Mention: Start With Why by Simon Sinek

First published

12/05/2025

Genres

health fitness medicine science life

Duration

66 minutes

Parent Podcast

PT Pintcast - Physical Therapy

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Episode Description

What if you never had to "recruit" again? In this episode of PT Pintcast, Will Humphreys shares how physical therapy clinic owners can build teams through connection, vision, and emotion — not just job postings. You’ll learn how to write job ads that feel like love letters, how to use intentional friction to filter out bad fits, and why creating safety is your most powerful leadership tool.

About the Guest:

Will Humphreys is a PT, entrepreneur, author, and founder of Freedom Through Profits, where he helps practice owners grow profitable businesses they love. He previously built and exited a successful clinic group and now teaches others how to scale with systems, purpose, and heart.

Will's Ultimate PT OT SLP Summit: https://www.summit.virtualrockstar.com/

What You’ll Learn:

  • Why hiring isn’t a numbers game — it’s a connection game
  • The neuroscience of storytelling in business
  • How to lead with authenticity and build loyalty
  • Tools to create an emotional brand that stands out in PT

Links + Mentions:

???? Will Humphreys on YouTube: https://www.youtube.com/@willhumphreys

???? Reach out to Will: https://freedomthroughprofits.com

???? More from PT Pintcast: https://www.ptpintcast.com

???? Get Will’s Free Hiring Email Template: https://freedomthroughprofits.com/hiring-letter

???? Book Mention: Start With Why by Simon Sinek

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