His Newsletter Launched a Real Estate Company (Not the Other Way Around)

Tad Moore runs NWA Daily, a 41,500-subscriber local newsletter in Northwest Arkansas with a 54% open rate and 7% click-through. What started as a content writing gig in 2020 evolved into Director of Operations and eventually Strategic Advisor as they expanded beyond the newsletter into real estate and consulting. Most growth came organically through social media, collaborations, and giveaways rather than Meta ads. They're part of Around Town Media, operating newsletters across multiple cities including Kansas City.The conversation reveals their creative referral strategy: donating $1 to local nonprofits for every referred subscriber instead of traditional discounts. Tad explains how they maintain healthy relationships with "competing" newsletters in the same region, sharing ideas freely because local focus eliminates real competition. They've since launched Skipstone, a real estate brokerage, and Skipstone Group, which helps others start local newsletters. The episode dives into the challenges of building custom newsletter platforms versus using established providers, with honest takes on AI tools and email deliverability.Check out NWA Daily at nwadaily.com, Skipstone Group at skipstonegroup.com, or connect with Tad Moore on LinkedIn.Subscribe to the Weekly Newsletter:https://www.localmediahq.com/subscribe Join the Community (Discord):Connect with TJ, share ideas, ask questions, and be part of a growing creator & media community👉 Join here: https://discord.localmediahq.com/Follow My JourneyTwitter/X: https://x.com/TJLarkin23 Instagram: https://www.instagram.com/tj.larkin LinkedIn: https://www.linkedin.com/in/tjlarkin1 Website: https://tjlarkin.com/ Work With MeFor brand partnerships, sponsorships, and business inquiries:[email protected]  #LocalNewsletter #NewsletterBusiness #NWADaily #EmailMarketing #ContentCreation #BeehiveNewsletter #LocalMedia #CommunityJournalism #NewsletterGrowth #AroundTownMedia