EPISODE · Jul 17, 2025 · 18 MIN
Hospitality Over Service: How Thoughtful Moments Create Lifelong Clients
from SEAS Backstage · host SEAS Productions
In this solo episode of CS Backstage, SEAS Productions' Chief Experience Officer Troy Peters shares how the book Unreasonable Hospitality by Will Guidara has deeply influenced his leadership style and vision for the live event industry. Drawing inspiration from Guidara’s philosophy of going beyond great service to deliver unforgettable experiences, Troy explores how the principles of hospitality apply not just to restaurants, but to AV teams, client relationships, and internal culture. From hot dog moments to the 95/5 rule, and why saying hello to everyone matters—this episode is a personal and powerful look at how we can all bring more heart into what we do.
What this episode covers
In this solo episode of CS Backstage, SEAS Productions' Chief Experience Officer Troy Peters shares how the book Unreasonable Hospitality by Will Guidara has deeply influenced his leadership style and vision for the live event industry. Drawing inspiration from Guidara’s philosophy of going beyond great service to deliver unforgettable experiences, Troy explores how the principles of hospitality apply not just to restaurants, but to AV teams, client relationships, and internal culture. From hot dog moments to the 95/5 rule, and why saying hello to everyone matters—this episode is a personal and powerful look at how we can all bring more heart into what we do.
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Hospitality Over Service: How Thoughtful Moments Create Lifelong Clients
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