How 3 Friends From Coimbatore Ended Up Running American TV | The Untold Amagi Story

Who powers the cloud infrastructure behind NBC, Warner Bros. Discovery, Olympics, and the Super Bowl?Amagi, built out of an office on Bannerghatta Road in Bengaluru. What started there grew into a company that went public at an $825 million valuation and today has a market cap of over $1.3 billion, earns 73% of its revenue from the US, and proved that world-class enterprise technology can be built in India and sold to the world.Co-founders Srividhya Srinivasan and Baskar Subramanian take us back to the days after selling their first startup to a NASDAQ-listed chipmaker, when they landed on an idea almost nobody in India's broadcast industry believed in: regionalizing satellite TV ads.That business grew to ₹180 crore in revenue. Then the founders made a bold call: "Enough of this hardware mess. We'll host only on the cloud." It meant shutting down an 8 year old profitable business to back a cloud platform that was barely making a few crores. That decision transformed Amagi into the company it is today.18 years later, Amagi went public, as a strong example of building a truly global enterprise software company from India. But the IPO itself was far from an obvious decision. The founders share why going public was the right choice despite not needing capital.This episode will tell you how category-defining companies are built.00:00 - Trailer01:00 - How three college kids became founders04:55 - The startup idea validated by a palmist07:10 - How founders split roles (w/o designations)11:04 - What Amagi 2.0 does14:29 - Bannerghatta Road runs Olympics for the US15:54 - Only 10% of TV networks are on the cloud16:50 - Why shut down a profitable business?21:25 - Why one co-founder moved to the US28:06 - Did Amagi really need the IPO?31:10 - What is Amagi 2.0?36:04 - Selling to the US: then vs. now40:44 - How NBC signed with Amagi43:56 - How intent is measured through contracts46:58 - 5 major decisions that changed Amagi52:08 - How AI is changing Amagi57:45 - Being the CTO of a public company1:02:57 - US vs India Market: US is fast to experiment1:04:48 - Enterprises Need Human Touch1:11:12 - Cloud and TV: No one Believed1:13:34 - What will Happen to Hollywood-------------India’s talent has built the world’s tech—now it’s time to lead it.This mission goes beyond startups. It’s about shifting the center of gravity in global tech to include the brilliance rising from India.What is Neon Fund?We invest in seed and early-stage founders from India and the diaspora building world-class Enterprise AI companies. We bring capital, conviction, and a community that’s done it before.Subscribe for real founder stories, investor perspectives, economist breakdowns, and a behind-the-scenes look at how we’re doing it all at Neon.-------------Check us out on:Website: https://neon.fund/Instagram: https://www.instagram.com/theneonshoww/LinkedIn: https://www.linkedin.com/company/beneon/Twitter: https://x.com/TheNeonShowwConnect with Nansi on:LinkedIn: https://in.linkedin.com/in/nansi-mishraX: https://x.com/nansi_mishra-------------This video is for informational purposes only. The views expressed are those of the individuals quoted and do not constitute professional advice.Send us Fan Mail