How a 92-Year-Old Stationery Company Survived Digital Disruption

In this episode of The Turnaround Podcast, Lucas and Luna explore how a 92-year-old stationery company, founded in 1934, survived the digital disruption that wiped out most of its industry. They dive into the company's pivot from paper-based products to digital collaboration tools, focusing on a key decision in 2019 to acquire a small productivity app startup. The conversation ties into current market trends, including the small-cap rally and strong GDP growth, showing how a legacy business can reinvent itself. Lucas shares specific numbers on the company's revenue recovery, from a 40% drop in 2020 to a return to growth by 2024. Luna questions whether the pivot diluted the brand, and they discuss the balance between tradition and innovation. The episode closes with a reflection on what other distressed businesses can learn from this turnaround. #Stationery #Turnaround #DigitalDisruption #ProductivityApps #LegacyBusiness #BusinessTurnaround #Restructuring #1994Company #RevenueRecovery #SmallCaps #GDPGrowth #BusinessStrategy #Innovation #Tradition #FexingoBusiness #BusinessPodcast #TheTurnaroundPodcast #Podcast Keep every episode free: buymeacoffee.com/fexingo