EPISODE · Nov 27, 2024 · 31 MIN
How a Christmas gift turned into a six-figure business
from Side Hustle to Small Business · host Hiscox
Dawn Kennedy is an attorney, author, and podcaster. In 2020, her husband Mike received a roaster and some coffee beans for Christmas. After tasting his coffee, Dawn bet him he could sell it online. Not expecting much, they made a Facebook post and ended up selling eleven bags. From there, Convoy Road Coffee Roasters was born. Fast-forward to this year, Dawn and Mike have five employees and bring in six-figures of revenues annually. - Chapters - 00:00:00 Introduction and Background 00:02:23 Coffee: The Cottage Food 00:04:40 Bottlenecks of Business 00:08:18 Transitioning from Side Hustle 00:10:10 Illicit Deals 00:12:27 Growing Organically 00:15:33 Certified Coffee Cuppers 00:19:29 Working hard or hardly working? 00:21:10 Origin of the Month 00:23:10 Overcoming Fear, Moving Forward 00:25:10 “Well, that’s cute.” 00:26:58 The ROASTMASTER 00:30:04 Closing
What this episode covers
Dawn Kennedy is an attorney, author, and podcaster. In 2020, her husband Mike received a roaster and some coffee beans for Christmas. After tasting his coffee, Dawn bet him he could sell it online. Not expecting much, they made a Facebook post and ended up selling eleven bags. From there, Convoy Road Coffee Roasters was born. Fast-forward to this year, Dawn and Mike have five employees and bring in six-figures of revenues annually. - Chapters - 00:00:00 Introduction and Background 00:02:23 Coffee: The Cottage Food 00:04:40 Bottlenecks of Business 00:08:18 Transitioning from Side Hustle 00:10:10 Illicit Deals 00:12:27 Growing Organically 00:15:33 Certified Coffee Cuppers 00:19:29 Working hard or hardly working? 00:21:10 Origin of the Month 00:23:10 Overcoming Fear, Moving Forward 00:25:10 “Well, that’s cute.” 00:26:58 The ROASTMASTER 00:30:04 Closing
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How a Christmas gift turned into a six-figure business
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