How a Focus on Audience Turned Business Insider Into a Massive Success

What this episode covers

Business Insider’s Chief Revenue Officer and Publisher, Pete Spande, joins us on this episode of “The Grow Wire Podcast'' to discuss the company’s growth and success as well as the current state of media and publishing. Spande starts off by explaining Business Insider (4:00) before diving into the company’s business model (8:00) and how it (successfully) diversifies across advertising, subscriptions and areas like licensing, production and affiliate and ecommerce partnerships (14:18). He then explains the importance of testing new ideas before fully understanding their outcome, as Business Insider recently experienced with its trucking beat (24:26), and how those experiments can transform any industry (39:39). Finally, he hits on the importance of technology in media, but not so much as to interfere with the media’s purpose (43:51), and why the future of media is as vibrant and important as ever (48:45). For More, Follow Us Here: Business InsiderWebsite: http://businessinsider.com/ (http://businessinsider.com/) (http://businessinsider.com/)Pete SpandeLinkedIn: https://www.linkedin.com/in/peter-spande-6930021/ (https://www.linkedin.com/in/peter-spande-6930021/) (https://www.linkedin.com/in/peter-spande-6930021/)Fritz NelsonLinkedIn: https://www.linkedin.com/in/fritznelson/ (https://www.linkedin.com/in/fritznelson/) Twitter:  https://twitter.com/fnelson (https://twitter.com/fnelson) (https://twitter.com/fnelson)Grow WireLinkedIn: https://www.linkedin.com/company/grow-wire/ (https://www.linkedin.com/company/grow-wire/) Twitter: https://twitter.com/GrowWire (https://twitter.com/GrowWire) Instagram: https://www.instagram.com/growwire/ (https://www.instagram.com/growwire/) Facebook: https://www.facebook.com/GrowWire/ (https://www.facebook.com/GrowWire/)