How a Freelance Marketer Built a Client Podcast That Wins Retainers

In this episode, Lucas and Luna explore how freelance marketer Jenna Reeves used a client podcast to land three long-term retainers in under a year. Jenna pitched a short-run podcast series to a B2B software client, produced eight episodes featuring the client's customers, and then used that show as a portfolio piece to pitch similar work to two other companies. Lucas breaks down the economics: Jenna charged $2,000 per episode for production, scripting, and distribution, then converted two of those clients into $5,000-a-month retainer agreements for ongoing podcast management. The hosts discuss why a client podcast works as a retainer vehicle, how to price the pilot episode correctly, and the one mistake Jenna made with her first client's show structure. They also touch on the ethics of repurposing customer interviews for marketing and the importance of securing long-term commitment before launching. If you are a freelance marketer looking for a service that naturally leads to recurring revenue, this episode offers a concrete, repeatable playbook. #FreelanceMarketing #ClientPodcast #RetainerStrategy #JennaReeves #B2BMarketing #PodcastProduction #FreelancerTips #RecurringRevenue #PortfolioBuilding #CustomerInterviews #PodcastPricing #MarketingShow #BusinessPodcast #FexingoBusiness #IndependentConsultant #MarketingStrategy #ClientAcquisition #ContentMarketing Keep every episode free: buymeacoffee.com/fexingo