How a Freelance Marketer Landed Retainers by Teaching a Class

Episode 22 of Freelance Marketing with Fexingo explores how independent marketer Jenna Liu used a single 90-minute online workshop to land three retainer clients totaling $12,000 per month. Lucas and Luna break down Jenna's strategy: she taught a class called 'Building a LinkedIn Content Engine' to a small group of B2B founders, then offered a paid audit as a follow-up. Two attendees converted to retainers immediately; a third came through referral. The episode covers the specific pricing, the email sequence she used to promote the class, and why teaching positions you as an expert better than cold outreach ever could. This is a fresh angle—using education as a lead generation tool—that previous episodes haven't covered. #FreelanceMarketing #Marketing #Business #LeadGeneration #ContentMarketing #LinkedInStrategy #OnlineWorkshop #RetainerStrategy #ServiceProvider #Consulting #EducationMarketing #B2BMarketing #JennaLiu #FexingoBusiness #BusinessPodcast #SoloMarketers #ClientAcquisition #TeachingAsMarketing Keep every episode free: buymeacoffee.com/fexingo