How a Freelance Marketer Used a Client Co-Creation Workshop to Land Retainers

In this episode, Lucas and Luna explore how freelance marketer Celine Torres landed a $6,000 monthly retainer by running a co-creation workshop with a struggling SaaS client. Celine brought together the client's product team and three of their best customers to whiteboard the ideal onboarding email sequence. The result? Not only a new retainer for herself, but a 22% increase in the client's trial-to-paid conversion within 60 days. Lucas breaks down the three-step workshop framework: identifying the friction, facilitating the session, and packaging the output as a retainer deliverable. Luna shares why this approach works especially for solo marketers — because it builds trust, generates immediate value, and positions you as the one who can execute what was just designed together. No hot takes. Just one specific, repeatable tactic that turns a one-off project into a long-term relationship. #FreelanceMarketing #RetainerStrategy #CoCreationWorkshop #ClientRetention #SoloMarketer #SaaSMarketing #OnboardingEmails #TrialToPaid #WorkshopFacilitation #CelineTorres #MarketingConsulting #IndependentConsultant #ClientWorkshop #RetainerLanding #EmailMarketing #BusinessPodcast #FexingoBusiness #MarketingTips Keep every episode free: buymeacoffee.com/fexingo