How a Freelance Marketer Used a Retainer Calculator to Win Clients

In this episode, Lucas and Luna explore how freelance marketers can use a simple retainer calculator to turn hourly or project-based conversations into recurring monthly retainers. They break down the exact formula one marketer used: starting with a client's monthly content needs (eight blog posts, two emails, three social updates), then calculating hours per task, applying a blended hourly rate of $120, and adding a 20% strategic premium. The result was a $7,200 monthly retainer presented alongside a project-based quote of $9,600 — making the retainer feel like a discount while doubling per-project revenue over six months. The hosts also discuss a practical spreadsheet template, common objections clients raise, and how to present the calculator on a sales call. All numbers are grounded in a real case from a freelance B2B SaaS marketer who landed three retainers in two months using this approach. #FreelanceMarketing #RetainerStrategy #PricingCalculator #FreelancerTips #MarketingConsulting #RetainerModel #B2BMarketing #SaaSMarketing #ContentMarketing #FreelanceBusiness #MarketingStrategy #ClientAcquisition #LucasAndLuna #FexingoBusiness #BusinessPodcast #MarketingTips #FreelanceLife #RetainerPricing Keep every episode free: buymeacoffee.com/fexingo