How a Near-Fatal Stroke Redefined His Life and Leadership | TFOS E23 episode artwork

EPISODE · Oct 21, 2025 · 22 MIN

How a Near-Fatal Stroke Redefined His Life and Leadership | TFOS E23

from The Future of Selling · host Rick Smith

In this episode of The Future of Selling, host Rick Smith talks with Roderick Jefferson, bestselling author of Sales Enablement 3.0 and the upcoming Stroke of Success.Roderick shares how a near-fatal stroke transformed his outlook on leadership, success, and life itself. He opens up about rebuilding from zero—physically, mentally, and professionally—and the four principles that now guide everything he does: faith, family, friends, and fun.He also breaks down how those same lessons translate into modern sales leadership—where empathy, authenticity, and enablement are just as essential as technology.Key Topics:• How surviving a stroke led to a complete redefinition of purpose and success• Why fun and vulnerability matter more in leadership than ever before• The origins of Sales Enablement 3.0 and the evolution of enablement itself• Turning adversity into momentum—and using it to help others grow• Practical advice for leaders balancing high performance with humanity💡 Whether you’re leading a team, building your career, or rethinking what matters most, this episode will inspire you to lead (and live) with intention.📘 Preorder Roderick’s new book, Stroke of Success, at https://www.roderickjefferson.com/🔗 Connect with Roderick: https://www.linkedin.com/in/roderickjefferson🔗 Connect with Rick: https://www.linkedin.com/in/rick-smith-094b29b🔗 Learn more about Conquer: https://conquer.io/

In this episode of The Future of Selling, host Rick Smith talks with Roderick Jefferson, bestselling author of Sales Enablement 3.0 and the upcoming Stroke of Success.Roderick shares how a near-fatal stroke transformed his outlook on leadership, success, and life itself. He opens up about rebuilding from zero—physically, mentally, and professionally—and the four principles that now guide everything he does: faith, family, friends, and fun.He also breaks down how those same lessons translate into modern sales leadership—where empathy, authenticity, and enablement are just as essential as technology.Key Topics:• How surviving a stroke led to a complete redefinition of purpose and success• Why fun and vulnerability matter more in leadership than ever before• The origins of Sales Enablement 3.0 and the evolution of enablement itself• Turning adversity into momentum—and using it to help others grow• Practical advice for leaders balancing high performance with humanity💡 Whether you’re leading a team, building your career, or rethinking what matters most, this episode will inspire you to lead (and live) with intention.📘 Preorder Roderick’s new book, Stroke of Success, at https://www.roderickjefferson.com/🔗 Connect with Roderick: https://www.linkedin.com/in/roderickjefferson🔗 Connect with Rick: https://www.linkedin.com/in/rick-smith-094b29b🔗 Learn more about Conquer: https://conquer.io/

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How a Near-Fatal Stroke Redefined His Life and Leadership | TFOS E23

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In this episode of The Future of Selling, host Rick Smith talks with Roderick Jefferson, bestselling author of Sales Enablement 3.0 and the upcoming Stroke of Success.Roderick shares how a near-fatal stroke transformed his outlook on leadership,...

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