How a Payment Provider in Africa Helped a Business Double Digital Sales in a Year episode artwork

EPISODE · May 28, 2026 · 3 MIN

How a Payment Provider in Africa Helped a Business Double Digital Sales in a Year

from The Sound of Accra Podcast · host Adrian Daniels

Listen to the full episode next: “The Secrets behind Mobile Money's Explosive Growth in Africa: Insights from Pawa Pay's CFO": https://open.spotify.com/episode/0U2GPEUfyPmhtpmlSu3DoZ?si=CPc16FnAQ9-9CBTMscFFZw In this episode snippet, Adrian and Aaron explores how PawaPay is transforming digital payments across Africa, highlighting the strategic growth, customer success stories and the broader implications for businesses expanding into new markets.Special thanks to our PartnersSend money to your loved ones. You should try Sendwave! Use our code TENI0 to get a £10.00 credit towards your first transfer: https://try.sendwave.com/kjap/3gju22hSupercharge your media with AI thanks to Castmagic: https://www.castmagic.io/?via=adrian-danielsWant to start your own podcast? We recommend Buzzsprout!: https://www.buzzsprout.com/?referrer_id=957388Want to create and edit your own your podcast? We recommend Descript: https://descript.cello.so/Q8VoDhgOhCG Key Topics:The evolution and growth of PawaPay over the yearsHow expanding payment flows and markets drives business confidenceReal-world success story: increasing digital payments and retentionThe importance of customer growth for payment providersThe ripple effect of expansion on both the provider and clientsTimestamps00:00 - Building PawaPay and its long-term vision00:22 - The growth trend in Africa’s payments landscape00:55 - Challenges and opportunities in entering new markets01:20 - Significance of expanding payment flows across regions and products01:24 - Recognition of success through client expansion01:50 - A case study: customer’s digital payment transformation in West Africa01:55 - Impact on recurring payments and renewal rates02:15 - How digital payment adoption fuels business growth02:19 - The direct link between customer growth and PawaPay’s success02:30 - The mutual growth spiral: clients and PawaPay benefiting together02:49 - The enthusiasm of being part of the payment evolutionçConnect with UsWebsite: https://thesoundofaccra.comYouTube: https://www.youtube.com/@thesoundofaccrapodcast Social Media: https://linktr.ee/thesoundofaccrapod📧 ContactEmail: info[at]thesoundofaccra.com🔗 Connect with Adrian👥 Linkedin: https://www.linkedin.com/in/danielsadrian/🎙 About the PodcastThe Sound of Accra Podcast was established six years ago by Adrian Daniels in January 2020, on the back of running networking events in Accra and launching a failed online platform for Ghanaian tourists, visitors and business people. The show spotlights Ghanaian Entrepreneurs, Founders and Creatives worldwide with the aim of leaving listeners with meaningful takeaways to apply to life, business and career. The mission is to showcase Global Ghanaian Excellence.

Listen to the full episode next: “The Secrets behind Mobile Money's Explosive Growth in Africa: Insights from Pawa Pay's CFO": https://open.spotify.com/episode/0U2GPEUfyPmhtpmlSu3DoZ?si=CPc16FnAQ9-9CBTMscFFZw In this episode snippet, Adrian and Aaron explores how PawaPay is transforming digital payments across Africa, highlighting the strategic growth, customer success stories and the broader implications for businesses expanding into new markets.Special thanks to our PartnersSend money to your loved ones. You should try Sendwave! Use our code TENI0 to get a £10.00 credit towards your first transfer: https://try.sendwave.com/kjap/3gju22hSupercharge your media with AI thanks to Castmagic: https://www.castmagic.io/?via=adrian-danielsWant to start your own podcast? We recommend Buzzsprout!: https://www.buzzsprout.com/?referrer_id=957388Want to create and edit your own your podcast? We recommend Descript: https://descript.cello.so/Q8VoDhgOhCG Key Topics:The evolution and growth of PawaPay over the yearsHow expanding payment flows and markets drives business confidenceReal-world success story: increasing digital payments and retentionThe importance of customer growth for payment providersThe ripple effect of expansion on both the provider and clientsTimestamps00:00 - Building PawaPay and its long-term vision00:22 - The growth trend in Africa’s payments landscape00:55 - Challenges and opportunities in entering new markets01:20 - Significance of expanding payment flows across regions and products01:24 - Recognition of success through client expansion01:50 - A case study: customer’s digital payment transformation in West Africa01:55 - Impact on recurring payments and renewal rates02:15 - How digital payment adoption fuels business growth02:19 - The direct link between customer growth and PawaPay’s success02:30 - The mutual growth spiral: clients and PawaPay benefiting together02:49 - The enthusiasm of being part of the payment evolutionçConnect with UsWebsite: https://thesoundofaccra.comYouTube: https://www.youtube.com/@thesoundofaccrapodcast Social Media: https://linktr.ee/thesoundofaccrapod📧 ContactEmail: info[at]thesoundofaccra.com🔗 Connect with Adrian👥 Linkedin: https://www.linkedin.com/in/danielsadrian/🎙 About the PodcastThe Sound of Accra Podcast was established six years ago by Adrian Daniels in January 2020, on the back of running networking events in Accra and launching a failed online platform for Ghanaian tourists, visitors and business people. The show spotlights Ghanaian Entrepreneurs, Founders and Creatives worldwide with the aim of leaving listeners with meaningful takeaways to apply to life, business and career. The mission is to showcase Global Ghanaian Excellence.

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How a Payment Provider in Africa Helped a Business Double Digital Sales in a Year

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This episode was published on May 28, 2026.

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Listen to the full episode next: “The Secrets behind Mobile Money's Explosive Growth in Africa: Insights from Pawa Pay's CFO": https://open.spotify.com/episode/0U2GPEUfyPmhtpmlSu3DoZ?si=CPc16FnAQ9-9CBTMscFFZw In this episode snippet, Adrian and...

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