How AI Is Disrupting Today’s Marketing Landscape - with Marketing Science Professional Ankur Jalan

“What do I do with these "likes"?”In the latest episode of After the Download, Chris Havemann sits down with Ankur Jalan, as he explains how that question kicked off his career as a freelance marketing scientist 15 years ago. With experience at Facebook, Snapchat, and Discord, Ankur talks about where the measurement world has landed — and why in many ways it's harder now than it's ever been.A few things that stood out from the conversation:🔹 Everyone now understands what they're trying to measure. The challenge is that cross-platform attribution is getting harder, not easier, as walled gardens multiply and privacy rules tighten.🔹 AI is leveling the creative playing field — and creating a lot of noise in the process. Any business can now spin up a thousand creative variants. The creative director who knows how to cut through the resulting clutter becomes more valuable, not less.🔹 Measurement teams that report into marketing are compromised by design. If your measurement function has an incentive to make media look good, it will. Neutrality isn't a nice-to-have.And on LLMs changing consumer discovery: "I'm sure it's given Google sleepless nights."