How AI is reshaping member relationships in building societies

What if AI could transform the relationship between a building society and its members, without compromising trust? In this new episode of Fintrends, Dana Lunberry, Head of Data Analytics and AI at SBS, shares a concrete, brand‑led approach to AI: how data can be used to create interactions that are more useful, more personalized, and above all more reliable, at a time when fraud is on the rise and trust is becoming a true competitive advantage. An inspiring conversation on finding the right balance between AI and human interaction, when financial decisions really matter.Hosted on Ausha. See ausha.co/privacy-policy for more information.