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How AI Is Rewriting Media Relations: What Law Firms Must Know About Media, Credibility & Visibility

EPISODE · Nov 24, 2025 · 13 MIN

How AI Is Rewriting Media Relations: What Law Firms Must Know About Media, Credibility & Visibility

from On Record PR · host Jennifer Simpson Carr

Director of Media Relations Becky Bergman joins Jennifer Simpson Carr to discuss how PR and media strategy are evolving in the era of AI. From newsroom changes to AI-driven research, they explore what law firms must do to strengthen visibility, credibility, and discoverability. Becky shares actionable steps firms can take this week to future-proof their media strategy.

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How AI Is Rewriting Media Relations: What Law Firms Must Know About Media, Credibility & Visibility

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