EPISODE · May 25, 2026 · 20 MIN
How AI Is Rewriting the Rules of Advertising
from Legends N Leaders · host Ben Weiss
Streaming changed how people watch content.Now AI is changing how advertising works inside it.In this episode of LegendsNLeaders, we sit down with Kara Puccinelli from Nexxen to break down the future of streaming, connected TV (CTV), AI-powered advertising, and the evolving battle for consumer attention.As platforms become more fragmented and viewing behavior rapidly shifts, advertisers are being forced to rethink how they measure performance, engagement, and impact.We discuss: The current state of streaming and connected TV Why FAST channels are exploding in growthHow AI is transforming media buying and campaign optimizationNexxen’s vision for predictive advertising using NexAIWhy attention metrics may matter more than impressionsThe future of personalization in advertisingHow brands can survive the next shift in mediaThis conversation is a deep dive into AI, media, streaming, advertising technology, and the systems quietly reshaping the future of digital attention.#KaraPuccinelli #Nexxen #AI #Streaming #CTV #Advertising #AdTech #ArtificialIntelligence #Marketing #Media #BusinessPodcast #LegendsNLeaders
What this episode covers
Streaming changed how people watch content.Now AI is changing how advertising works inside it.In this episode of LegendsNLeaders, we sit down with Kara Puccinelli from Nexxen to break down the future of streaming, connected TV (CTV), AI-powered advertising, and the evolving battle for consumer attention.As platforms become more fragmented and viewing behavior rapidly shifts, advertisers are being forced to rethink how they measure performance, engagement, and impact.We discuss: The current state of streaming and connected TV Why FAST channels are exploding in growthHow AI is transforming media buying and campaign optimizationNexxen’s vision for predictive advertising using NexAIWhy attention metrics may matter more than impressionsThe future of personalization in advertisingHow brands can survive the next shift in mediaThis conversation is a deep dive into AI, media, streaming, advertising technology, and the systems quietly reshaping the future of digital attention.#KaraPuccinelli #Nexxen #AI #Streaming #CTV #Advertising #AdTech #ArtificialIntelligence #Marketing #Media #BusinessPodcast #LegendsNLeaders
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How AI Is Rewriting the Rules of Advertising
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