How AI Is Rewriting the Rules of Knowledge Work with Mahadev Sastri

In this episode, we’ll explore how AI is moving from a personal productivity tool to an organizational transformation lever inside professional services with Mahadev Sastri, Director of Marketing at CGI. Drawing on original research from Intercept Watchtower, we’ll unpack the gap between where most teams are with AI today and where they need to be, the practical use cases creating real traction, and what happens when the shift from “single-player” to “multiplayer mode” works at scale.  Timestamps:   00:00 Introduction to AI in B2B Marketing 01:15 AI as a Transformation Lever for Marketing 04:34 AI Modes & Agentic Systems 09:20 Current AI Use Cases in CGI Marketing 15:16 Challenges with AI Adoption and Microsoft Copilot 19:43 Managing AI Agents in Marketing 25:13 The Divide in AI Adoption 30:02 The Future of Content Creation and Distribution 34:01 Outcome-Oriented Marketing Strategies  Links to content mentioned: CGI Google NotebookLM Microsoft 365 Copilot ChatGPT Enterprise OpenAI GPTs Skillsoft Intercept Watchtower (AI-powered research) Demandbase Claude Code n8n Microsoft Work Trend Index: The Year the Frontier Firm Is Born  Want to learn more about Intercept? Check out our website: Intercept | B2B Marketing Agency for Global Tech