How AI Reveals Million-Dollar Profit Leaks

In this episode of the AI Profit Leaders Podcast, host Chris Wiser is joined by Crios Munnings, Founder and CEO of Deep Blue Risk, an IT, cybersecurity, and AI advisory firm based in San Antonio, Texas.Crios walks through the real evolution of the IT industry. From reactive break-fix support, to managed services, to cybersecurity risk management. He also explains why AI now represents the next major inflection point for business leaders.The conversation dives into a growing and dangerous reality: most companies are already using AI daily, but leadership has no visibility, no policy, and no strategy. Employees are deploying AI tools on personal devices, sensitive data is being exposed, and executives are rushing to “add AI” without understanding outcomes or risk.Using real-world examples — including a $1.2M profit leak uncovered during a routine oil change — Crios explains how AI assessments, outcome-based strategy, and advisory leadership allow businesses to see what they’ve been missing all along.This episode reframes AI as neither hype nor software, but a strategic lens that reveals inefficiencies, risk, and growth opportunities hiding in plain sight.In This Episode, You’ll LearnWhy most AI initiatives fail without leadership ownershipHow AI introduces new business risk when adopted without a strategyWhy employees are already using AI — with or without permissionHow AI assessments expose profit leaks across sales, ops, and CXThe shift from IT support to AI risk and strategy advisoryWhy AI must be outcome-based, not tool-drivenHow leaders can regain control before AI creates compliance, privacy, or financial damageKey TakeawayAI doesn’t just accelerate businesses — It exposes what leadership has been ignoring.Without a strategy, AI becomes a risk. With strategy, AI becomes leverage.Quote from the Episode“AI isn’t a shiny tool you just throw into a business. Without a strategy, it’s more dangerous than not using it at all.”— Crios MunningsGuest SpotlightCrios Munnings Founder & CEO, Deep Blue Risk 📍 San Antonio, Texas (serving clients nationwide)Crios is an IT, cybersecurity, and AI advisory leader helping businesses shift from reactive support to proactive risk management and AI-driven strategy. His work focuses on assessments, outcome-based implementation, and helping leadership teams regain control of technology decisions.Connect with Us!📘 Making Your First One Million Dollars With AI Available on AmazonInstagram: @theAIProfitMachineFree Facebook Community🎙️ Subscribe to AI Profit Leaders for weekly strategy-first AI conversations