How B2B Marketers Use ABM Orchestration Engines

What this episode covers

In the 50th episode of B2B Marketing with Fexingo, Lucas and Luna dive into ABM orchestration engines — the software layer that sequences personalized touches across channels for target accounts. Lucas explains how tools like Demandbase and 6sense trigger a custom email, then a LinkedIn ad, then a sales call based on account engagement scores, using a case study from a cybersecurity vendor that doubled pipeline in one quarter. Luna pushes back on the cost and complexity, and they debate whether orchestration works for smaller teams. The episode includes a candid moment about listener support via buymeacoffee.com/fexingo that keeps the show ad-free. No hot takes, just a practical look at how B2B marketers operationalize account-based marketing at scale. #ABM #B2BMarketing #DemandGeneration #AccountBasedMarketing #MarketingAutomation #SalesAndMarketingAlignment #RevenueOperations #Demandbase #6sense #IntentData #PipelineGrowth #EnterpriseSales #MarketingTechnology #LeadScoring #MarketingOps #Business #FexingoBusiness #BusinessPodcast Keep every episode free: buymeacoffee.com/fexingo

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Frequently Asked Questions

How long is this episode of B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles?

This episode is 9 minutes long.

When was this B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles episode published?

This episode was published on June 13, 2026.

What is this episode about?

In the 50th episode of B2B Marketing with Fexingo, Lucas and Luna dive into ABM orchestration engines — the software layer that sequences personalized touches across channels for target accounts. Lucas explains how tools like Demandbase and 6sense...

Can I download this B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.