How B2B Marketers Use Revenue Waterfall Attribution

What this episode covers

Episode 42 of B2B Marketing with Fexingo digs into revenue waterfall attribution—a method that maps every marketing touchpoint from first visit to closed-won deal. Lucas and Luna unpack how one enterprise SaaS company, Cybereason, used a multi-touch linear model to discover that their webinar series was actually the top converting channel, not their search ads. They explain the difference between first-touch, last-touch, and multi-touch attribution, why the leaky bucket analogy is misleading, and how to build a simple waterfall in Google Sheets before buying expensive software. Along the way, they discuss the biggest pitfall: attribution fights between sales and marketing. The episode ends with a concrete tip to start tracking assisted conversions today. #RevenueWaterfall #MarketingAttribution #B2BMarketing #MultiTouchAttribution #Cybereason #EnterpriseSaaS #DemandGen #ABM #SalesMarketingAlignment #MarketingAnalytics #ConversionPath #FirstTouch #LastTouch #LinearAttribution #GoogleSheets #WebinarConversion #FexingoBusiness #BusinessPodcast Keep every episode free: buymeacoffee.com/fexingo

Share this episode

Similar Episodes

I'm ok

Mar 26, 2026 ·1m

Food Saved My Life

Mar 19, 2026 ·34m

Eat More Vegetables: The 4 Foods That Beat Ozempic (Naturally)

Feb 18, 2026 ·11m

How to End Heart Disease with Dr. Fuhrman

Feb 11, 2026 ·45m

Revolutionizing Breast Health: QT Imaging, Overdiagnosis, and What to Do Instead

Jan 27, 2026 ·35m

REMIX: Why we over-shop and compulsively acquire, and how to stop, with Dr Jan Eppingstall

Jan 9, 2026 ·61m

Similar Podcasts

MG Show MG Show The MG Show, hosted by Jeffrey Pedersen and Shannon Townsend, is a leading alternative media platform dedicated to uncovering the truth behind today’s most pressing political issues. Launched in 2019, the show has grown exponentially, offering unfiltered insights, comprehensive research, and real-time analysis. With a commitment to independent journalism and factual integrity, the MG Show empowers its audience with knowledge and encourages active participation in the political discourse. Breaking News Show | eTurboNews Juergen Thomas Steinmetz News is relevant to the global travel and tourism industry, human rights and global issues.Breaking news when it happens and only from the source. Eat to Live Jenna Fuhrman, Dr. Fuhrman Our health is our most precious gift and smart nutrition can change your life. Each month, join Dr. Fuhrman and his daughter, Jenna Fuhrman as they discuss important topics in the world of nutrition. Eat to Live will change the way you eat and think about food. French Your Way Jessica: Native French teacher founder of French Your Way Boost your French listening skills and test your comprehension with this one of a kind series of podcasts. Get the chance to listen to a real conversation between native speakers talking at normal speed AND customise your learning experience through carefully designed sets of questions (2 levels of difficulty) available for download at www.frenchvoicespodcast.com. All interviews also come with the transcript. French teacher Jessica interviews native speakers of French from around the world who share a bit of their life and passion. Where else would you meet in one same place a French yoga teacher based in Melbourne, a soap manufacturer from Provence, or a couple cycling around the world?

Frequently Asked Questions

How long is this episode of B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles?

This episode is 10 minutes long.

When was this B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles episode published?

This episode was published on June 10, 2026.

What is this episode about?

Episode 42 of B2B Marketing with Fexingo digs into revenue waterfall attribution—a method that maps every marketing touchpoint from first visit to closed-won deal. Lucas and Luna unpack how one enterprise SaaS company, Cybereason, used a multi-touch...

Can I download this B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.