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How B2B Marketers Use White Space Analysis for Account Expansion episode artwork

EPISODE · Jun 27, 2026 · 6 MIN

How B2B Marketers Use White Space Analysis for Account Expansion

from B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles · host Fexingo

In this episode of B2B Marketing with Fexingo, Lucas and Luna dive into white space analysis — a systematic approach to identifying upsell and cross-sell opportunities within existing enterprise accounts. They break down a real example from a cybersecurity SaaS company that increased contract value by 34% by mapping product adoption gaps across a Fortune 500 client's departments. Lucas explains how to build a white space matrix using CRM data, product usage analytics, and customer interview insights. Luna challenges the common pitfall of overwhelming account teams with too many opportunities and offers a prioritization framework based on deal size and relationship strength. They also discuss how to align white space analysis with ABM tiers and sales compensation to drive execution. No fluff, just practical tactics for B2B marketers looking to grow revenue from their installed base. #WhiteSpaceAnalysis #AccountExpansion #B2BMarketing #EnterpriseSales #ABM #UpsellStrategy #CrossSell #CRMAnalytics #ProductUsage #CustomerInsights #RevenueGrowth #SaaSMarketing #SalesEnablement #AccountPlanning #Business #Marketing #FexingoBusiness #BusinessPodcast Keep every episode free: buymeacoffee.com/fexingo

What this episode covers

In this episode of B2B Marketing with Fexingo, Lucas and Luna dive into white space analysis — a systematic approach to identifying upsell and cross-sell opportunities within existing enterprise accounts. They break down a real example from a cybersecurity SaaS company that increased contract value by 34% by mapping product adoption gaps across a Fortune 500 client's departments. Lucas explains how to build a white space matrix using CRM data, product usage analytics, and customer interview insights. Luna challenges the common pitfall of overwhelming account teams with too many opportunities and offers a prioritization framework based on deal size and relationship strength. They also discuss how to align white space analysis with ABM tiers and sales compensation to drive execution. No fluff, just practical tactics for B2B marketers looking to grow revenue from their installed base. #WhiteSpaceAnalysis #AccountExpansion #B2BMarketing #EnterpriseSales #ABM #UpsellStrategy #CrossSell #CRMAnalytics #ProductUsage #CustomerInsights #RevenueGrowth #SaaSMarketing #SalesEnablement #AccountPlanning #Business #Marketing #FexingoBusiness #BusinessPodcast Keep every episode free: buymeacoffee.com/fexingo

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How B2B Marketers Use White Space Analysis for Account Expansion

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Frequently Asked Questions

How long is this episode of B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles?

This episode is 6 minutes long.

When was this B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles episode published?

This episode was published on June 27, 2026.

What is this episode about?

In this episode of B2B Marketing with Fexingo, Lucas and Luna dive into white space analysis — a systematic approach to identifying upsell and cross-sell opportunities within existing enterprise accounts. They break down a real example from a...

Can I download this B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles episode?

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