How B2B Marketers Use Zero-Party Data for Personalization

from B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles · host Fexingo

Lucas and Luna explore how B2B marketers are leveraging zero-party data—information customers intentionally share—to personalize enterprise campaigns without relying on third-party cookies. They break down a real case: how a cybersecurity SaaS company used a preference center to collect intent signals from 2,000 decision-makers, resulting in a 34% lift in demo requests and a 20% shorter sales cycle. The hosts discuss implementation tactics, privacy compliance, and why zero-party data is becoming a competitive advantage in account-based marketing. #ZeroPartyData #B2BMarketing #Personalization #PrivacyFirst #EnterpriseMarketing #ABM #DemandGen #FirstPartyData #MarketingStrategy #DataPrivacy #CustomerCentric #LeadGeneration #SalesCycle #PreferenceCenter #IntentData #GDPR #CCPA #FexingoBusiness Keep every episode free: buymeacoffee.com/fexingo

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This episode was published on June 22, 2026.

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