How Beekman 1802 Used GOAT Wisdom to Build a Beloved Brand episode artwork

EPISODE · Jun 19, 2025 · 31 MIN

How Beekman 1802 Used GOAT Wisdom to Build a Beloved Brand

from For the Love of Goats · host Deborah Niemann

Got a question? 🤔 Head over to -- https://thriftyhomesteader.com/goat-wisdom/ -- and drop it in the comments—so we can reply! DescriptionWhat do you get when two city guys buy a goat farm during the Great Recession? A global skincare brand built on goat milk—and timeless wisdom.In this inspiring episode, Deborah talks with Josh Kilmer-Purcell and Dr. Brent Ridge, the founders of Beekman 1802, about how they went from weekend farmers to building a multi-million-dollar business using lessons learned from goats, neighbors, and small-town living.🧼 From making goat cheese and soap📚 To releasing their new book G.O.A.T. Wisdom: How to Build a Truly Great Business with Harvard Business Review💡 They share actionable insights for homesteaders, small business owners, and anyone dreaming of turning their passion into a meaningful business.You’ll hear about:How goats (and a neighbor’s kindness) saved their farmWhy they started with goat milk soap and what they learned along the wayThe importance of not doing everything yourself, and focusing on what you bring to the tableThe power of treating customers as “neighbors”Lessons in marketing, scaling, and community-buildingAnd how to convert everyday wisdom into entrepreneurial successResources Mentioned:G.O.A.T. Wisdom: How to Build a Truly Great Business Buy on AmazonBuy on BookshopThe Bucolic Plague: How Two Manhattanites Became Gentlemen Farmers Buy on AmazonBuy on BookshopConnect with the Beekman BoysBeekman 1802 WebsiteJosh & Brent on InstagramBeekman 1802 Boys on FacebookThanks for tuning in!If you’d like to support the content you love and help us keep bringing you new goat resources, you can do that through our Tip Jar.No one ever said raising goats was easy, but it doesn't have to cost a fortune or drive you crazy! You just need the right information.🔹 Check out Goats 365 membership🔹 Or explore The Goat Academy🔹Looking for Deborah's books?  They can be purchased wherever books are sold, or you can get an autographed copy on our online store.Happy goat-keeping! 🐐 

Got a question? 🤔 Head over to -- https://thriftyhomesteader.com/goat-wisdom/ -- and drop it in the comments—so we can reply! Description What do you get when two city guys buy a goat farm during the Great Recession? A global skincare brand built on goat milk—and timeless wisdom. In this inspiring episode, Deborah talks with Josh Kilmer-Purcell and Dr. Brent Ridge, the founders of Beekman 1802, about how they went from weekend farmers to building a multi-million-dollar business us...

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How Beekman 1802 Used GOAT Wisdom to Build a Beloved Brand

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This episode is 31 minutes long.

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This episode was published on June 19, 2025.

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Got a question? 🤔 Head over to -- https://thriftyhomesteader.com/goat-wisdom/ -- and drop it in the comments—so we can reply! DescriptionWhat do you get when two city guys buy a goat farm during the Great Recession? A global skincare brand built on...

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