How can a Senior Executive Rebuild their Reputation After Facing Public Allegations of Wrongdoing?

This podcast brings you highlights from the session 𝙃𝙤𝙬 𝙘𝙖𝙣 𝙖 𝙎𝙚𝙣𝙞𝙤𝙧 𝙀𝙭𝙚𝙘𝙪𝙩𝙞𝙫𝙚 𝙍𝙚𝙗𝙪𝙞𝙡𝙙 𝙩𝙝𝙚𝙞𝙧 𝙍𝙚𝙥𝙪𝙩𝙖𝙩𝙞𝙤𝙣 𝘼𝙛𝙩𝙚𝙧 𝙁𝙖𝙘𝙞𝙣𝙜 𝙋𝙪𝙗𝙡𝙞𝙘 𝘼𝙡𝙡𝙚𝙜𝙖𝙩𝙞𝙤𝙣𝙨 𝙤𝙛 𝙒𝙧𝙤𝙣𝙜𝙙𝙤𝙞𝙣𝙜? at the 𝗜𝗙𝗦𝗘𝗔 𝙄𝙣𝙩𝙚𝙧𝙣𝙖𝙩𝙞𝙤𝙣𝙖𝙡 𝘾𝙤𝙣𝙛𝙚𝙧𝙚𝙣𝙘𝙚 𝙤𝙣 𝙍𝙞𝙨𝙠, 𝙍𝙚𝙬𝙖𝙧𝙙 & 𝙍𝙚𝙥𝙪𝙩𝙖𝙩𝙞𝙤𝙣 𝙈𝙖𝙣𝙖𝙜𝙚𝙢𝙚𝙣𝙩 𝙄𝙨𝙨𝙪𝙚𝙨 𝙛𝙤𝙧 𝙎𝙚𝙣𝙞𝙤𝙧 𝙀𝙭𝙚𝙘𝙪𝙩𝙞𝙫𝙚𝙨 & 𝙁𝙤𝙪𝙣𝙙𝙚𝙧𝙨 on 4 February in London. Moderator Gus Sellitto (Byfield Consultancy, UK) and panellists Danny J. Kaufer (Borden Ladner Gervais LLP, Canada), Claire Gill (Carter-Ruck, UK), Brian J. MacDonough (Sherin and Lodgen LLP, USA)and Kate Beioley (Financial Times, UK) provide top tips for how Senior Executives and Founders can protect and restore their brand and reputation following a reputation-threatening crisis, such as allegations of serious wrongdoing, including: • Follow the rules of engagement - the importance of planning ahead and taking all necessary steps to check that the story being put together is factually accurate, including engaging with journalists and putting them on notice of accurate facts, and ensuring that the senior executive/company concerned plays a part in shaping a consistent narrative. • Get ahead of the story - to have a better chance of receiving fair coverage and shortening the story's lifespan, where possible, avoid playing play catch up once a story has broken. • Be proactive, not reactive - respond to allegations in a timely manner, but remember to avoid knee-jerk reactions and to take time out to devise an appropriate strategy that considers the increased use of social media and associated dangers. • Hold your hands up - transparency and honesty are key to dealing with and moving past a crisis situation. Come up with a coherent and consistent narrative across all publications and remember, there's no "one size fits all" approach. • Looking back on 2019 - the key reputation risks faced by senior executives operating internationally over the past year, including confidential data theft, sexual harassment and cyber hacks. For more information on the International Forum of Senior Executive Advisers (IFSEA)and the topics covered in this podcast, visit our website www.cm-murray.com.