How Can B2B Brands Actually Win on Instagram?

Most B2B brands think Instagram isn’t for them. Jenn Herman disagrees—and she has the data, strategy, and real-world results to prove it.With nearly 3 billion monthly active users, Instagram isn’t just a playground for lifestyle brands—it’s one of the largest directories of human attention on the planet. And in B2B, you’re still selling to humans.In this episode, Jenn (known globally as Jenn’s Trends) breaks down how B2B companies can stop treating Instagram like a billboard and start using it like what it actually is: a relationship engine. We unpack what content works, what metrics matter, and how to turn attention into real business outcomes—without feeling pushy or out of place.If you’ve written off Instagram before, this conversation may change your mind.What you'll learn in this episode:Why Instagram is still relevant for B2B brands (even if you’ve ignored it until now)The mindset shift from “marketing media” to social media—and why that changes everythingHow to create education-driven content that builds authority instead of noiseThe difference between reach and views—and why reach is the metric you should track firstWhich engagement signals actually matter (hint: not likes)When to use Stories, Reels, and feed posts—and what each format is best forWhy DMs are algorithmic gold—and how to use them strategicallyHow to design calls-to-action that convert without feeling forcedAbout Jenn HermanJenn Herman is an internationally recognized Instagram expert and the founder of Jenn’s Trends. With over a decade of experience studying and teaching Instagram marketing, Jenn has become one of the world’s leading voices on how businesses can use the platform strategically.What started as curiosity quickly turned into specialization. When Instagram lacked practical business strategy, Jenn began researching, experimenting, and publishing insights that filled the gap. Today, she speaks at conferences worldwide, consults with brands across industries, and runs a membership community dedicated to helping businesses succeed on Instagram.Jenn is known for translating platform changes into clear action steps—and for helping brands in unconventional industries unlock results they didn’t think were possible.Connect with Jenn:Jenn's Trends WebsiteJenn's Trends on InstagramJenn's LinkedIn ProfileMembershipIf you’re a B2B marketer wondering whether Instagram deserves your attention, this episode gives you clarity—and a plan.Text us what you think about this episode!