How can fresh produce make the most of a new era in health?

As weight loss jabs take off and the government and retailers begin to respond, what is the fresh produce industry doing to make the most of the step change in health?Dan Parker, CEO of the Veg Power campaign, joins Nina Pullman to explore how can fruit and veg benefit from a once-in-a-lifetime disruption to junk food sales, thanks to the rise of GLP-1 medication. Plus: how can the industry focus on growth at a time when margins and costs threaten business viability, and why are the stars aligning for fresh produce and health marketing in 2026?FPJ editor Fred Searle and Nina Pullman introduce this week’s episode by discussing health marketing efforts past and present, and ask how can the industry connect with the cultural and policy shift in the conversational around health?Articles discussed in this episode:Junk food advertising restrictions come into forceFocus on fibre brings fruit and veg into spotlightAnalysis: A new era for appetite (subscribers only)Don’t forget to hit subscribe so you never miss an episode.To find out how to sponsor the Fresh Produce Journal Podcast, email us at [email protected] Fresh Produce Journal Podcast is produced and presented by Nina Pullman for Fruitnet Media International. It is part of the Fruitnet Podcast Network. Hosted on Acast. See acast.com/privacy for more information.