How Can Marketers Win with First Party Data?

In this episode, we interview Tom Limongello, an expert in retail media and data strategy, to explore the evolving world of first-party data and its impact on marketing.What you'll learn in this episode:Why first-party data is crucial in a post-cookie worldHow retail media brands are adapting to data privacy changesPractical strategies for connecting first-party data to the marketing funnelTrusted sources for acquiring and merging high-quality dataHow to measure effectiveness and improve attribution in marketingBalancing paid media with brand awareness strategiesThis conversation is packed with insights for marketers navigating the complexities of data, attribution, and privacy in a rapidly changing landscape. Tune in now!Text us what you think about this episode!