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How Can Marketing Have a Seat at the Table? episode artwork

EPISODE · Aug 5, 2024 · 20 MIN

How Can Marketing Have a Seat at the Table?

from Content Amplified · host Masset - Content Amplified

n this episode, we interview Shuchi Sarkar, CMO of LTI Mindtree.What you'll learn in this episode: Strategies for transforming marketing from a cost center to a growth center. The importance of customer insights in shaping marketing strategies. How to measure and demonstrate marketing's impact on the sales funnel. Tips for fostering innovation and accountability within marketing teams. Techniques to influence and shift company culture towards a marketing-centric approach.Text us what you think about this episode!

What this episode covers

n this episode, we interview Shuchi Sarkar, CMO of LTI Mindtree. What you'll learn in this episode: Strategies for transforming marketing from a cost center to a growth center. The importance of customer insights in shaping marketing strategies. How to measure and demonstrate marketing's impact on the sales funnel. Tips for fostering innovation and accountability within marketing teams. Techniques to influence and shift company culture towards a marketing-centric approach.Text us what you...

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How Can Marketing Have a Seat at the Table?

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Frequently Asked Questions

How long is this episode of Content Amplified?

This episode is 20 minutes long.

When was this Content Amplified episode published?

This episode was published on August 5, 2024.

What is this episode about?

n this episode, we interview Shuchi Sarkar, CMO of LTI Mindtree.What you'll learn in this episode: Strategies for transforming marketing from a cost center to a growth center. The importance of customer insights in shaping marketing strategies. How...

Can I download this Content Amplified episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.
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