How Can Marketing Impact the Entire Customer Journey?

In this episode, we interview Amy Stephen, Vice President of Marketing at HMP Global, about how marketing can influence the entire customer journey beyond just acquisition.What you'll learn in this episode:Why focusing solely on lead generation is a short-term strategyHow to engage customers year-round with personalized contentThe power of speed and relevance in marketing communicationsHow to prioritize marketing efforts for maximum impactKey metrics that truly measure marketing success beyond vanity numbersAmy shares valuable insights from her 20-year marketing career, including her experience building HMP Collective, an omni-channel marketing initiative for pharmaceutical and medical device clients. Whether you're in B2B or B2C marketing, this conversation will change how you think about customer relationships.Text us what you think about this episode!