EPISODE · May 24, 2026 · 9 MIN
How CD Projekt Red Rebuilt Trust After Cyberpunk 2077
from Gaming Business with Fexingo: Studios, Publishers, and Interactive Entertainment Companies · host Fexingo
Lucas and Luna dive into one of gaming's most dramatic turnarounds: CD Projekt Red's recovery from the disastrous Cyberpunk 2077 launch in 2020 to the critically acclaimed Phantom Liberty expansion in 2023. They break down the specific steps the studio took—apologizing, refunding, patching, and ultimately delivering on promises—and what it cost in both dollars and reputation. The episode also explores the broader lesson for game studios about transparency, scope management, and the long tail of trust. No fluff, just the numbers and decisions that mattered. #CDProjektRed #Cyberpunk2077 #PhantomLiberty #GameDevelopment #StudioTurnaround #BusinessRecovery #TrustRebuilding #PolishGameIndustry #TheWitcher #LiveService #SinglePlayerGames #GamingBusiness #Business #Technology #FexingoBusiness #BusinessPodcast #GameIndustry #InteractiveEntertainment Keep every episode free: buymeacoffee.com/fexingo
What this episode covers
Lucas and Luna dive into one of gaming's most dramatic turnarounds: CD Projekt Red's recovery from the disastrous Cyberpunk 2077 launch in 2020 to the critically acclaimed Phantom Liberty expansion in 2023. They break down the specific steps the studio took—apologizing, refunding, patching, and ultimately delivering on promises—and what it cost in both dollars and reputation. The episode also explores the broader lesson for game studios about transparency, scope management, and the long tail of trust. No fluff, just the numbers and decisions that mattered. #CDProjektRed #Cyberpunk2077 #PhantomLiberty #GameDevelopment #StudioTurnaround #BusinessRecovery #TrustRebuilding #PolishGameIndustry #TheWitcher #LiveService #SinglePlayerGames #GamingBusiness #Business #Technology #FexingoBusiness #BusinessPodcast #GameIndustry #InteractiveEntertainment Keep every episode free: buymeacoffee.com/fexingo
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How CD Projekt Red Rebuilt Trust After Cyberpunk 2077
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