How CFOs Are Leading Digital Transformation in the Middle East | UNCAGED With Emma Shakespeare episode artwork

EPISODE · Feb 20, 2026 · 15 MIN

How CFOs Are Leading Digital Transformation in the Middle East | UNCAGED With Emma Shakespeare

from Uncaged Show · host Uncaged Show

With over 20 years of experience, Emma's focus has been on building and leading high-performing global sales teams in the SaaS and technology sectors. Currently serving as Regional Manager at insightsoftware, Emma is leading initiatives that empower CFOs in the Middle East and Africa with connected financial solutions. Expertise includes C-suite selling, leveraging the MEDDIC methodology, and fostering lasting stakeholder relationships to ensure impactful implementations and repeat business. Previously held leadership roles, including Head of Global Sales, Head of As a Service, and Head of MENA for SAP. Known for a collaborative approach to problem-solving and a passion for creating people-first cultures that drive team success and customer satisfaction. Dedicated to enabling organizations to thrive through trying new things out, following strategic frameworks and having fun along the way!

With over 20 years of experience, Emma's focus has been on building and leading high-performing global sales teams in the SaaS and technology sectors. Currently serving as Regional Manager at insightsoftware, Emma is leading initiatives that empower CFOs in the Middle East and Africa with connected financial solutions. Expertise includes C-suite selling, leveraging the MEDDIC methodology, and fostering lasting stakeholder relationships to ensure impactful implementations and repeat business. Previously held leadership roles, including Head of Global Sales, Head of As a Service, and Head of MENA for SAP. Known for a collaborative approach to problem-solving and a passion for creating people-first cultures that drive team success and customer satisfaction. Dedicated to enabling organizations to thrive through trying new things out, following strategic frameworks and having fun along the way!

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How CFOs Are Leading Digital Transformation in the Middle East | UNCAGED With Emma Shakespeare

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This episode was published on February 20, 2026.

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With over 20 years of experience, Emma's focus has been on building and leading high-performing global sales teams in the SaaS and technology sectors. Currently serving as Regional Manager at insightsoftware, Emma is leading initiatives that empower...

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