How Dentists Can Add $100K with Aligners (Step-by-Step Revenue Machine) with Dr. Ingrid Murra

What happens when a specialist realizes the system they trained for is fundamentally broken? In this episode, Chris sits down with Dr. Ingrid Murra, a clinical orthodontist who walked away from traditional practice to build something entirely different. They dive into the reality most dentists don’t talk about—the operational breakdowns, lack of infrastructure, and system failures that prevent great clinicians from delivering great care. Ingrid shares the two defining moments that made her leave clinical orthodontics, why being “great clinically” isn’t enough, and how she’s now rebuilding the model from the ground up with an AI-driven platform connecting orthodontists and general dentists. If you’ve ever felt like your practice is working against you instead of for you… this conversation will hit. 🔑 What You’ll Learn: Why clinical skill alone won’t guarantee success in dentistryThe hidden systems that make or break patient outcomesWhat most practices are missing when it comes to orthodonticsHow AI is actually being used (beyond the hype) in dental workflowsThe biggest challenge in getting dentists to adopt new systemsWhy trust in dentistry starts with the founder—not the productThe surprising mindset shift about capitalism in healthcareHow dentistry can shift from reactive → preventive care 💡 Key Takeaway: Most dental practices aren’t failing because of marketing or clinical ability… They’re struggling because the systems behind the care are broken. Fix the infrastructure—and everything else scales. 👤 About the Guest: Dr. Ingrid Murra is a clinical orthodontist and the founder of TwoFront, the first AI-driven digital orthodontic platform connecting specialists with general dentists. After leaving traditional practice, she built TwoFront to solve the operational and clinical gaps that prevent dentists from delivering high-quality orthodontic care. Today, the platform supports 200+ practices across 24 states. 🔗 Connect with Ingrid Murra 🌐 Website https://www.mytwofront.com/ 💼 LinkedIn (Personal) https://www.linkedin.com/in/ingrid-murra-a814b548/ 📸 Instagram https://www.instagram.com/dr.ingie 📘 Facebook https://www.facebook.com/ingrid.murra.50 🦷 About Two Front 🌐 Company Website https://www.mytwofront.com/ 💼 Company LinkedIn https://www.linkedin.com/company/twofront 📸 Instagram https://www.instagram.com/mytwofront ▶️ YouTube https://www.youtube.com/@twofront6742 🐦 Twitter/X https://x.com/mytwofront 🎙 Want to Be a Guest on the Podcast? We’re always looking for dentists, owners, and industry leaders with real insights to share. 👉 Schedule to be on the show: https://calendar.app.google/LV8r2pEjoRexzKgy8   🚀 Ready to Grow Your Practice? 👉 Book your Free 90-Day Growth Strategy Call In this 30–45 minute session, we’ll map out a custom 90-day plan to: • Increase near-term production (without relying on more new patients) • Identify the leaks and bottlenecks costing you revenue today • Outline the core systems your practice needs to actually scale No fluff. No long-term “branding plays.” Just clear, actionable steps you can implement immediately. 👉 Book your free call here: https://kickstartdental.com/get-in-touch/ 🛠️ Tools We Use to Scale Practices SmartFollow™ – Automated lead follow-up so no patient slips through the cracks CallGuard AI™ – Review, score, and improve your front desk call performance PatientLine™ – AI phone assistant for after-hours + overflow calls 📲 Stay Connected 👉 Join our Facebook community: https://www.facebook.com/groups/nobsdentalgrowth 👉 Learn more about what we do: https://kickstartdental.com 👉 Follow for daily growth tips: Instagram: https://www.instagram.com/kickstartdental/ LinkedIn: https://www.linkedin.com/company/kicsktart-dental-marketing 🤝 Want to Work With Us? 📧 Chris: [email protected] 📧 Jennifer: [email protected]