How Disney Channels Worldwide Works to Keep Kids Constantly Engaged

Kids are on the forefront of everything that’s coming next in the world of entertainment. While you may remember rising early on Saturday morning to watch cartoons, kids today can watch whatever they want, whenever they want from the comfort of their beds. They have access to shows being produced today, but also to shows you may have enjoyed when you were a kid. All of that access represents the proverbial opportunity and challenge for entertainment marketers looking to engage kids. In this episode, recorded at the Promax June Conference 2019 in Los Angeles, Jennifer Rogers-Doyle, senior vice president of brand development and integrated planning at Disney Channels Worldwide, discusses how Disney Channel is managing its changing audience in an evolving TV world. That includes constantly offering them content, whether the show they love is currently on the air or not.