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How do B2B eCommerce marketing executives manage marketing tracking challenges? episode artwork

EPISODE · Nov 8, 2024 · 22 MIN

How do B2B eCommerce marketing executives manage marketing tracking challenges?

from Master B2B Friday 15 · host Master B2B

With all the changes in how marketers track their digital marketing spend, we wanted to know how B2B marketers are dealing with this issue. In this episode, we speak with Dan Stepchew, the Digital Marketing Director at Zest Dental Solutions, about how he's shifting his digital spend and how he's changed how he tracks the efficacy of his campaigns.

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How do B2B eCommerce marketing executives manage marketing tracking challenges?

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Frequently Asked Questions

How long is this episode of Master B2B Friday 15?

This episode is 22 minutes long.

When was this Master B2B Friday 15 episode published?

This episode was published on November 8, 2024.

What is this episode about?

With all the changes in how marketers track their digital marketing spend, we wanted to know how B2B marketers are dealing with this issue. In this episode, we speak with Dan Stepchew, the Digital Marketing Director at Zest Dental Solutions, about...

Can I download this Master B2B Friday 15 episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.
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