How Do I Build Thought Leadership with a Podcast?

Most business owners make the same mistake when they start a thought leadership podcast. They invite great guests. They ask smart questions. They let the guest do most of the talking. This is great for relationship building, but it doesn’t actually put your ideas front and center. If your goal is authority, your voice has to be part of the conversation. Sometimes that means solos. Other times it means true back-and-forth with peers, not just interviewing. Are you using your podcast to spotlight your thinking, or mostly everyone else’s? Let us know at OneStoneCreative.net/QandA⁠.