How Do I Prep the Perfect Pitch? Winning Over Decision-Makers

from First Frame · host TELUS STORYHIVE

What makes your project stand out from the pack? What are the common mistakes to avoid when meeting with streamers, broadcasters, or funding partners? And how do you figure out which organization would be the best fit for your project in the first place? This episode of First Frame is all about the fine art of the pitch.Hosts Jennifer Park and Cameron Zinger are joined by two industry veterans who’ve been a part of countless pitch meetings over the course of their careers; Michelle van Beusekom, President & CEO of British Columbia’s Knowledge Network, and Ken Tsui, a Production Executive at Telus originals. Together, they explore the ingredients that come together to create the perfect pitch. You’ll learn the dos and don’ts of the process, how to incorporate budgetary constraints, and the importance of authenticity in winning over decision-makers. There’s even a pinch of cringe and humour sprinkled into this episode, when Michelle and Ken each share (without naming names) the worst pitches they’ve ever received.

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This episode is 24 minutes long.

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This episode was published on July 8, 2025.

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