How Do You Align Content and Promotion?

In this episode we interview Matt Holden, Digital Marketing Manager at Delta Faucet Company. He shares how aligning content and promotional strategies creates clarity, empowers teams, and drives stronger campaigns.What you'll learn in this episode:Why true alignment means knowing the why behind every campaignHow to merge promotional and content calendars for clarity and focusWhy involving agency partners and cross-functional teams early leads to better resultsHow to give creatives guardrails that unlock—not restrict—original ideasThe value of oversharing context across platforms and toolsA simple framework for benchmarking campaign success twice: against industry peers and against your own past performanceText us what you think about this episode!