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How Do You Build Marketing From Zero? episode artwork

EPISODE · Aug 14, 2025 · 16 MIN

How Do You Build Marketing From Zero?

from Content Amplified · host Masset - Content Amplified

In this episode we interview Paroma Sen, Head of Marketing at Astera Labs.What you'll learn in this episode:The right time for startups to invest in marketingHow to build a marketing team and structure from scratchWhy process matters—but shouldn’t become rigid dogmaStrategic ways to balance insourcing and outsourcing content productionHow content can drive engagement across every stage of the sales funnelWhy video is essential for B2B marketing and how to execute it effectivelyText us what you think about this episode!

What this episode covers

In this episode we interview Paroma Sen, Head of Marketing at Astera Labs. What you'll learn in this episode: The right time for startups to invest in marketingHow to build a marketing team and structure from scratchWhy process matters—but shouldn’t become rigid dogmaStrategic ways to balance insourcing and outsourcing content productionHow content can drive engagement across every stage of the sales funnelWhy video is essential for B2B marketing and how to execute it effectivelyText us what ...

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How Do You Build Marketing From Zero?

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Frequently Asked Questions

How long is this episode of Content Amplified?

This episode is 16 minutes long.

When was this Content Amplified episode published?

This episode was published on August 14, 2025.

What is this episode about?

In this episode we interview Paroma Sen, Head of Marketing at Astera Labs.What you'll learn in this episode:The right time for startups to invest in marketingHow to build a marketing team and structure from scratchWhy process matters—but shouldn’t...

Can I download this Content Amplified episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.
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