How do you create a seamless visitor experience?

Whether it’s a world-class sporting arena, art gallery, music festival or museum, how do you create an experience for the end user that will keep them coming back for more? In this episode, we draw on experts from a variety of sectors to uncover what the key factors that go into creating a seamless visitor experience. Ross Calladine is Head of Business Support for VisitEngland. As part of his role, Ross is VisitEngland’s in-house accessibility specialist developing initiatives that help tourism businesses and destinations tap into the high value, growing accessible tourism market.  Ross has led the development of an innovative Accessibility Guides website, spearheaded the production of a number of guidance booklets and he also manages VisitEngland’s Accessible & Inclusive Tourism Award, which recognises leaders in the field. Ross also convenes and chairs England’s Inclusive Tourism Action Group comprising leading accessible tourism stakeholders. Ross was appointed Disability and Access Ambassador for Tourism by the UK Government in January 2022 and regularly speaks at industry events, most recently including 1st UNWTO Conference on Accessible Tourism, World Travel Market, ITB Berlin and Destinations for All World Summit. Anna is Co-founder and Director of Partnerships at Smartify, a global guide to art and culture. Partnering with the world’s cultural heritage organisations, Smartify empowers people to connect with the world’s creativity. Anna is also a Trustee of Tate, the youngest ever trustee of a UK national museum. She is also Trustee of Hope in Haringey. Anna was listed on the Forbes 30 Under 30 list in 2019 and Apollo Art Magazine’s 40 Under 40 list in 2021. She sits on the UK5G Creative Industries working group and Creative Industries Policy and Evidence Centre (PEC).