How do you get past the Post-Holiday Objection?

January rolls in… and so does the classic customer line: “We just spent a ton in December — can we wait?” In today’s Question of the Day, we dig into how sales teams can navigate the post-holiday budget hangover without sounding salesy, desperate, or pushy.I walk through 8 practical strategies you can use to keep momentum alive in January — from reframing value, to building trust through empathy, to creating respectful urgency that helps the customer instead of pressuring them. The big idea: you can say anything you need to say… as long as you say it respectfully.If your team struggles with stalled decisions, “call me in February,” or budget-shock conversations, this episode will give you tools, language, and confidence to turn post-holiday hesitation into calm, professional, value-driven conversations that move the relationship forward.January doesn’t have to be slow — it just requires better conversations.Have a Question? - Submit your questions to [email protected]